Annie Duke: Author. Professional Speaker. Decision Strategist. Former Professional Poker Player.

A note from Peter Neuwirth: It’s a pleasure to introduce you to Annie Duke, a friend and the co-author of an essay that we penned together, Making Smart Bets in the Age of COVID-19. I look forward to working with her more in the near future, and encourage you to take a look at her website and new book, Quit.

About Annie LaBarr Duke: Annie is an author, corporate speaker, and consultant in the decision-making space, as well as Special Partner focused on Decision Science at First Round Capital Partners, a seed stage venture fund. Annie’s latest book, Quit: The Power of Knowing When to Walk Away, released October 4, 2022 from Portfolio, a Penguin Random House imprint. Her previous book, Thinking in Bets, is a national bestseller. In the book, Annie reveals to readers the lessons she regularly shares with her corporate audiences, which have been cultivated by combining her academic studies in cognitive psychology with real-life decision-making experiences at the poker table.

For two decades, Annie was one of the top poker players in the world. In 2004, she bested a field of 234 players to win her first World Series of Poker (WSOP) bracelet. The same year, she triumphed in the $2 million winner-take-all, invitation-only WSOP Tournament of Champions. In 2010, she won the prestigious NBC National Heads-Up Poker Championship. She retired from the game in 2012. Prior to becoming a professional poker player, Annie was awarded a National Science Foundation Fellowship to study Cognitive Psychology at the University of Pennsylvania, where she earned her master’s degree. In 2021 she returned to her alma mater as a Visiting Scholar, and also teaches executive education there.

Annie now spends her time writing, coaching and speaking on a range of topics such as decision fitness, emotional control, productive decision groups and embracing uncertainty. She is a sought-after public speaker, with engagements ranging from keynote remarks to workshops with executive teams and one-on-one coaching with C-Level executives. Her clients have ranged from CitiBank to the Big 10 to Susqehanna International Group. Annie regularly shares her observations on decision making and critical thinking skills in her newsletter and has shared her poker knowledge through a series of best-selling poker instruction and theory books, including Decide to Play Great Poker and The Middle Zone: Mastering the Most difficult Hands in Hold’em Poker (both co-authored with John Vorhaus).

Annie is a master storyteller, having performed three times for The Moth, an organization that preserves the art of spoken word storytelling. One of her stories was selected by The Moth as one of their top 50 stories and featured in the organization’s first-ever book. Her passion for making a difference has helped raise millions for charitable causes. In 2006, she founded Ante Up for Africa along with actor Don Cheadle and Norman Epstein, which has raised more than $4 million for Africans in need. She has also served on the board of The Decision Education Foundation. In 2009, she appeared on The Celebrity Apprentice, and raised $730,000 for Refugees International, a charity that advocates for refugees around the world. In October 2013, Annie became a national board member for After School All-Stars. In 2014, Annie co-founded The Alliance for Decision Education to build a national movement that empowers teachers, school administrators and policymakers to bring Decision Education to every Middle and High School student. In 2016, she began serving on the board of directors of The Franklin Institute, one of America’s oldest and greatest science museums. In 2020, she joined the board of the Renew Democracy Initiative.

Annie currently resides in the Philadelphia area. Connect with her on Facebook, Twitter, YouTube, or LinkedIn and visit her website.

Scroll down for more information about her books, including a new one that will be published in the Fall of 2022: Quit. 

Click here to learn more: www.AnnieDuke.com


QUIT: The Power of Knowing When to Walk Away

Business leaders, with millions of dollars down the drain, struggle to abandon a new app or product that just isn’t working. Governments, caught in a hopeless conflict, believe that the next tactic will finally be the one that wins the war. And in our own lives, we persist in relationships or careers that no longer serve us. Why? According to Annie Duke, in the face of tough decisions, we’re terrible quitters. And that is significantly holding us back.

In Quit, Duke teaches you how to get good at quitting. Drawing on stories from elite athletes like Mount Everest climbers, founders of leading companies like Stewart Butterfield, the CEO of Slack, and top entertainers like Dave Chappelle, Duke explains why quitting is integral to success, as well as strategies for determining when to hold em, and when to fold em, that will save you time, energy, and money.

You’ll learn:

  • How the paradox of quitting influences decision making: If you quit on time, you will feel you quit early
  • What forces work against good quitting behavior, such as escalation commitment, desire for certainty, and status quo bias
  • How to think in expected value in order to make better decisions, as well as other best practices, such as increasing flexibility in goal-setting, establishing “quitting contracts,” anticipating optionality, and conducting premortems and backcasts

Whether you’re facing a make-or-break business decision or life-altering personal choice, mastering the skill of quitting will help you make the best next move.

Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts

A Wall Street Journal bestseller, now in paperback. Poker champion turned decision strategist Annie Duke teaches you how to get comfortable with uncertainty and make better decisions.

Even the best decision doesn’t yield the best outcome every time. There’s always an element of luck that you can’t control, and there’s always information hidden from view. So the key to long-term success (and avoiding worrying yourself to death) is to think in bets: How sure am I? What are the possible ways things could turn out? What decision has the highest odds of success? Did I land in the unlucky 10% on the strategy that works 90% of the time? Or is my success attributable to dumb luck rather than great decision making?

Annie Duke, a former World Series of Poker champion turned consultant, draws on examples from business, sports, politics, and (of course) poker to share tools anyone can use to embrace uncertainty and make better decisions. For most people, it’s difficult to say “I’m not sure” in a world that values and, even, rewards the appearance of certainty. But professional poker players are comfortable with the fact that great decisions don’t always lead to great outcomes, and bad decisions don’t always lead to bad outcomes.

By shifting your thinking from a need for certainty to a goal of accurately assessing what you know and what you don’t, you’ll be less vulnerable to reactive emotions, knee-jerk biases, and destructive habits in your decision making. You’ll become more confident, calm, compassionate, and successful in the long run.

What do you do when you’re faced with a big decision? If you’re like most people, you probably make a pro and con list, spend a lot of time obsessing about decisions that didn’t work out, get caught in analysis paralysis, endlessly seek other people’s opinions to find just that little bit of extra information that might make you sure, and finally go with your gut.

What if there was a better way to make quality decisions so you can think clearly, feel more confident, second-guess yourself less, and ultimately be more decisive and be more productive? Making good decisions doesn’t have to be a series of endless guesswork. Rather, it’s a teachable skill that anyone can sharpen.